Dark Liquid

I direct you to go and check out Severed Fifth a new project by Jono Bacon of LUGRadio and Seraphidian fame.

What’s exciting about it is that it’s a project to test out the viability of something we’ve all been arguing in favour of - free music, free culture, free distribution. Can a band really make it without the backing of the record industry? Can a musical project survive purely on it’s own merit and the actions of the community it builds up around itself? Can that project actually make any money?

What’s cool is that this is a project aimed primarily at consumers, people listening to music because they like it. It isn’t targeted at the free culture advocate who listens and promotes ‘just because its a free culture project’. Can real fans (which may or may not be aware and/or advocates of free culture) make a project successful? Will they even exist without the mass marketing machine working to make them aware of it?

Who knows? No-one does, but with Severed Fifth it’s going to be interesting finding out.